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As the site develops into a place for an active community of users, the polls, surveys, posts, debates, and general activity on the site can be analyzed, much like the current practices of data mining on non-political social networks, to reveal answers about important questions regarding society. Of course, any conclusions are affected by a sample selection bias of people who use the internet and chose to become active on the site. While that fact may undermine some conclusions drawn from analysis of the data, it is still worth taking into consideration given the challenges of polling for accurate social science data in modern society. It used to be that pollsters could get a decent sample of respondents by calling land line phones but with so much of society moving towards cellular phones (which can’t legally be called so easily), and home phone users blocking solicitation calls, there is a selection bias in that process as well. Going forward, more of the population will be online, and as previously discussed (review “Why DigiCiti?” – Trends of Online Political Activity), more of the population will be politically active online assuming trends continue. Thus the selection bias will be reduced as the majority of citizens become accessible online and the users of the site become a more accurate representative sample of society for discerning things like public opinion on current events.
